Job Description

Summary The Email & Mobile Marketing Specialist is responsible for executing mobile marketing campaigns that drive reach (expansion of contactable audience), Engagement (increased levels of measurable engagement), and traffic (qualified sessions) all through email marketing, SMS Text, and Mobile App Push Notifications. Essential Duties and Responsibilities This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities, and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Develop and execute Mobile Marketing campaigns. Provide insight into mobile channel optimization/testing cadence, and analysis. Work with creative teams to create templates and campaigns for mobile channels. Brainstorm and develop operational efficiencies and ideas to streamline Guest email and mobile communications. Track, analyze, and implement strategies on campaign results. Perform A/B testing, reporting and analysis of individual campaigns. Stay current on email and mobile marketing trends and industry wide best practices in order to make sound recommendations. Audit existing email and mobile campaigns and facilitate next steps to ensure consistent look and feel, and optimal performance. Fulfill mission statement by performing job duties with a high level of customer service in mind while contributing to a positive team spirit. Special projects and other duties as assigned. Supervisory Responsibilities This job has no supervisory responsibilities. Education and/or Experience Bachelor’s degree from four-year College or University; or experience/background in marketing, business, technology, or other related field; or equivalent combination of education and experience. Physical Demands The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The Teammate must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Work Environment While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate. Equal Employment Opportunity Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve. Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, sexual orientation, gender identity or expression, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the Teammate Center.

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