Job Description
Job Description: We are seeking a talented and driven Global Consumer Insights Manager to join our dynamic team. Reporting directly to the Global Consumer Insights Director, the candidate will collaborate with cross-functional teams and market research providers to generate actionable insights that drive strategic decision-making. The candidate will be responsible for coordinating and supporting global insights activities, as well as assisting various Countries in their insight's initiatives.
Responsibilities: - Collaborate with market research agencies using qualitative and quantitative research methodologies to design and conduct research plans, customer surveys, interviews, focus groups, and other research activities as required.
- Support managing end-to-end quantitative and qualitative research projects conducted in-house: take research briefings, develop questionnaires/discussion guides, program the surveys on data collection platforms/conduct the interviews, analyze the data, and prepare comprehensive reports outlining key insights.
- Analyze consumer data, including market trends, customer behaviors, and preferences, to generate insights and translate into actions that inform business strategies and product development.
- Stay updated on industry trends, consumer behavior, and market dynamics to provide proactive insights and recommendations.
- Coordinate global insights activities and ensure effective communication and alignment across regions.
- Support multiple Countries in their consumer insights efforts, providing guidance, data analysis, and actionable recommendations.
- Prepare comprehensive reports and presentations, summarizing research findings.
Skills: - Self-motivated and able to work independently, as well as collaboratively in a team environment.
- Ability to manage shifting priorities and stakeholders.
- Agile, creative and with a collaborative mindset. Building trust and partnerships.
- Excellent communication skills, both written and verbal, with the ability to present findings and recommendations to diverse audiences in an easy to understand and actionable way.
- Demonstrated ability to work in a fast-paced, deadline-driven environment with a strong attention to detail.
- Highly organized and able to manage multiple projects simultaneously.
Qualifications: - Bachelor's degree in Marketing, Business, Psychology, or a related field. Advanced degree is a plus.
- 3-5 years of experience in consumer insights, market research, or related roles. Preferably from a market research agency background.
- Strong analytical skills.
- Flexibility to travel and work across different time zones, as needed.
- CPG background, preferred.
- Proficient in Microsoft Office Suite, particularly Excel and PowerPoint as well as market research tools and software, with experience in Qualtrics being highly desirable.
We offer competitive compensation and benefits packages, along with ample opportunities for professional growth and development.
If you are passionate about consumer insights, thrive in a collaborative environment, and want to contribute to our global success, we encourage you to apply for the position of Global Consumer Insights Manager. Join our team and help us shape the future of our organization! Culligan
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