Job Description

Please see Special Instructions for more details.

• For full consideration, applications must be received by July 31, 2024.
• Finalists for this position must communicate well and successfully complete an interview process.
• Completing this search is contingent upon available funding.

Posting Details

Posting Details

Posting Number

S180

Classification Title

Manager 160

Working Title

Social Media Manager

Department

Marketing & Brand

Home Campus

Lock Haven

Bargaining Unit

Non-represented

Work Location

Home Campus

Position Type

Management

Temporary/ Permanent

Temporary

Full-time/ Part-time

Full-Time

If Part-time, specify percentage (Examples: 0.75; 0.50; 0.25)

Benefits

The Pennsylvania State System of Higher Education provides a comprehensive package of employer benefits to eligible employees and their enrolled dependent(s), which include*:

• Medical and prescription drug benefits.
• Generous retirement plans, two options:
  • Alternative Retirement Plan (ARP)
  • State Employees’ Retirement System (SERS)

Tuition benefits for employees and dependents. Paid time off. Employer-paid dental and vision benefits. Employer-paid life insurance. Voluntary insurances and additional retirement programs.

*Specific benefits may vary based upon university, employee group and/or collective bargaining unit. Visit: for additional information regarding benefits.

To be eligible for most benefits, you must be a permanent, full-time employee (including temporary, full-time faculty with at least an academic year contract) or a permanent, part-time employee (including temporary, part-time faculty with at least an academic year contract) who is scheduled to work every pay period for at least 50% of full-time hours.

Start Time

8:00 AM

End Time

4:30 PM

Hours Per Week

37.5 hours per week

Days Worked (Check all that apply)

Mon, Tues, Wed, Thurs, Fri, Varies

Salary

$55,903.00-$63,193.00/Annual, commensurate with experience

Anticipated Start Date

09/07/2024

Anticipated End Date

N/A

Position Summary Information

Position Purpose

The Social Media Manager implements university social media strategy and leads the creation, posting, and scheduling of content across Commonwealth University flagship social media accounts along with campus-specific flagships at the Bloomsburg, Lock Haven, Mansfield, and Clearfield campuses.


The position is preferably based out of the CU-Lock Haven campus to provide coverage of campus events at that location. Other CU locations may be considered for the home campus. Remote work up to three days per week is available.



This is a temporary, one-year appointment with the potential for permanent renewal after year one.

Description of Duties

• Develop and implement a comprehensive social media strategy in support of Commonwealth University and campus-specific (Bloomsburg, Lock Haven, Mansfield, and Clearfield) priorities.
• Work both independently and with Strategic Communications and Marketing teammates to create engaging content for CU and campus-specific flagship social media accounts (Instagram, Facebook, LinkedIn, Twitter/X, TikTok, YouTube, and other emerging platforms), including photos, video, and graphics.
• Maintain social media content calendar.
• Monitor social media and other communications to identify and promptly address potential issues or concerns.
• Engage with followers and accounts to extend brand voice and build affinity.
• Attend events at the Lock Haven campus, as needed, to capture content, including occasional weekends or evenings. Occasional travel to the other locations of CU may be required.
• Oversee student employees and/or interns at each campus to develop location-specific content.
• Create resources and guidance for university and campus-associated social media account managers to reflect university social media strategy, brand standards, and best practices.
• Assist the marketing team and strategic partners with the implementation of paid social media marketing campaigns.
• Continuously audit emerging trends, platform updates, and social media best practices to enhance strategy and performance.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Provide feedback and data-driven insights gained from social media monitoring and social listening to evolve communications strategies.
• Serve as a member of university emergency action plan and take responsibility for assigned duties.
• Utilize Drupal content management system for occasional updates to commonwealthu.edu.
• Participate in professional development opportunities to maintain best practices and industry standards.

Decision Making

The Social Media Manager will determine assets, copy, and timing of content posted across university and campus flagship accounts. The position also determines responses to general comments or messages to the flagship social accounts. Responses related to controversial or sensitive topics should be developed in collaboration with division and/or university leadership. University and campus-specific social media strategy is developed in partnership with Senior Director of University Marketing and Brand Management.

Fiscal Responsibility

This position is responsible for stewardship of social media related budget items, as developed with the leadership team. The position may be responsible for implementing in-platform social media marketing campaign funds.

Supervisory Responsibility

This position may oversee student employees, interns, and graduate assistants.

Minimum Requirements Profile

• Bachelor’s degree in an appropriate field is required.
• Minimum 3 years experience planning, creating, and delivering social media content and evaluating performance to drive future content.

Preferred Qualifications

• Prior experience in higher education is preferred.

Applicant Rating Criteria

Knowledge, Skills & Abilities

• Demonstrated experience creating and editing engaging, platform-specific content (photos, video, graphics, Reels/TikToks, stories, etc.) that advance an organization’s brand messaging and voice.
• Advanced knowledge of Meta, Twitter/X, LinkedIn, TikTok, and YouTube platforms along with familiarity of emerging platform features.
• Demonstrated experience using graphic design programs (Canva and Photoshop preferred).
• Basic photography and videography skills. DSLR photography experience a plus.
• Experience implementing paid social media marketing campaigns preferred.
• Excellent written and verbal communication skills.
• Ability to understand stakeholder sentiment through social media monitoring and listening and translate findings into actionable communication strategies.
• Strong interpersonal skills and the ability to work effectively in a collaborative environment.
• Ability to work independently.
• Proficient in computer and office software (Outlook, Word, Excel, Microsoft Office)
• Demonstrated ability to multi-task, set and fulfill priorities, and meet deadlines.
• Experience using a website content management system a plus (Drupal preferred).
• Must be able to work with people from diverse backgrounds and experiences.

Essential Functions

• Physically able to remain seated, frequently to continuously
• Possess dexterity abilities required to perform typing, operate a computer and other office equipment
• Must be able to lift up to 50 pounds on an occasional basis

Posting Detail Information

Open Date mm-dd-yyyy

07/16/2024

Close Date mm-dd-yyyy

Open Until Filled

Yes

Special Instructions to Applicants

• For full consideration, applications must be received by July 31, 2024.
• Finalists for this position must communicate well and successfully complete an interview process.
• Completing this search is contingent upon available funding.

Background Clearances

Offers of employment are conditional, pending successful completion of the background clearances mandated by Act 153 of 2014 and Board of Governors Policy 2014-01-A: Protection of Minors. In order to qualify for a provisional appointment, the Applicant Acknowledgement Consent Form, Provisional Hire Form, Pennsylvania State Police and Justifacts portion of the clearance process must be successfully completed prior to your start date. The remaining PA Child Abuse History Clearance and FBI Clearance must be successfully completed and returned as soon as possible within the first 90 days of employment.

Diversity Statement

At Commonwealth University we recognize our responsibility to continuously support a living, learning, and working environment that values the diverse contributions from all members of our campus community. Our commitment to diversity, equity and inclusion enriches our campus community and is instrumental to our institutional success. Commonwealth University strives to cultivate a campus climate that allows all members to embrace diversity, equity and inclusion as we achieve success both in and out of the classroom, in our work responsibilities, and in our professional lives beyond Commonwealth University. We uphold our commitment to DEI by:

• Actively supporting and promoting the intellectual and personal growth of our students, inside and outside of the classroom.
• Providing workshops, trainings, programs designed to broaden the knowledge and understanding of diversity, equity and inclusion within our campus community.
• Ensuring that all learning and living environments throughout our campus are welcoming and capable of serving all individuals.

Title IX/Clery

The University prohibits any form of discrimination or harassment on the basis of sex, race, color, age, religion, national or ethnic origin, sexual orientation, gender identity or expression, pregnancy, marital or family status, medical condition, genetic information, veteran status, or disability in any decision regarding admissions, employment, or participation in a University program or activity in accordance with the letter and spirit of federal, state, and local non-discrimination and equal opportunity laws, such as Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Age Discrimination in Employment Act, the Americans with Disabilities Act and ADA Amendments Act, the Equal Pay Act, and the Pennsylvania Human Relations Act.

The University also complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crimes Statistics Act, as amended by the Violence Against Women Act (VAWA). Title IX prohibits retaliation for asserting or otherwise participating in claims of sex discrimination. VAWA imposes additional duties on universities and colleges to investigate and respond to reports of sexual assault, stalking, and dating or domestic violence, and to publish policies and procedures related to the way these reports are handled. The University has designated the Title IX Coordinator (Jennifer Raup, Elwell Hall, ORL, 570-389-4808, jraup@commonwealthu.edu or titleixcoord@commonwealthu.edu ), to coordinate the University’s compliance with Title IX and VAWA and to respond to reports of violations. The University has directed the Police Department to coordinate the University’s compliance with the VAWA-related Clery reporting requirements. Additionally, inquiries concerning Title IX and its implementing regulation can be made to the U.S. Department of Education, Office of Civil Rights, Region III, The Wanamaker Building, 100 Penn Square East – Suite 505, Philadelphia, PA 19107; Phone: (215) 656-6010; Fax: (215) 656-6020.

About Commonwealth University of PA

The Power of Three Bloomsburg , Lock Haven and Mansfield universities have joined forces to boldly transform higher education in our region and beyond. While we are uniting as Commonwealth University of Pennsylvania, you can expect a college experience that is anything but common.



We’re Honoring our History by preserving the founding principles of each campus and continuing our vibrant on-campus student experience, serving as pillars of our communities, supporting students and our neighbors alike.



We’re Investing in Today by answering the greatest challenges facing higher education: accessibility, cost, quality, and relevance through the combined strength of our storied institutions.



We’re Building a Powerful Tomorrow by boldly changing the trajectory of public education to position ourselves for growth, increased access, and to meet economic and workforce development needs in our region, across Pennsylvania and beyond.

Quick Link

Applicant Documents

Required Documents

• Resume

• Cover Letter

Optional Documents

• Media File

• Portfolio

Job Tags

Remote job, Permanent employment, Full time, Contract work, Temporary work, Part time, Local area, Afternoon shift, 3 days per week,

Similar Jobs